I didn’t know it was possible for hipster consumerism to jump the shark.

I always thought of it as the act of shark-jumping in itself. Anybody who’d bore a 1″ hole in his earlobe needs give no further evidence that he’s a silly person.

As is often the case in matters sociological, I was completely wrong.

Introducing – Artisanal Water.
aquiem-coffee-water3-600x600For brewing your whole-bean free trade coffee, doncha know.

The brainchild of a group of entrepreneurs in Baton Rouge, Louisiana, Aquiem is “enhanced water” that has first been purified to zero mineral content and then enhanced with all-natural essential minerals to enrich the flavor, consistency and even the aroma of coffee. “What you definitely do not want is to have things like zinc and lead, fluoride, chlorine and large amounts of calcium in the water. All of that effects the taste of the coffee,” Aquiem co-founder Rob Vidacovich told Daily Coffee News. “What does have a favorable effect on coffee are things like magnesium, potassium, and a certain right blend of calcium.”

Now look, don’t get me wrong. Decent coffee is important. I use only filtered water myself. Decent beans are important, and of course every hermit grinds his beans at the time of need. Duh.

But $2 a liter for water. That comes in a box. No.

Bottled water is pretty much a scam anyway. This just takes it to the next level, and here there be hipsters.

About Joel

You shouldn't ask these questions of a paranoid recluse, you know.
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10 Responses to I didn’t know it was possible for hipster consumerism to jump the shark.

  1. Judy says:

    I drink filtered water myself, but I own the equipment to do it. 2 bucks a liter!? Might as well just go to $tarbucks. You know, pop is cheaper and dare I say it, tastes better, too.

  2. MamaLiberty says:

    There’s a lot of bad water in Wyoming… and since there isn’t a LOT of water here, most folks just put up with it. One of the miracles I found when I bought this place was having tap water that is about as pure and good as anyone could expect anywhere. I used filtered water for my coffee in the beginning, since I had always done so in the desert… but soon discovered that there was zero difference in the taste when I used my tap water… and so I have used that ever since. I’m just sooooo lucky. 🙂

    So yes, boxed water is about as silly as bottled water… but the big bottles you fill yourself make more sense than reconstituted distilled water in a box. Sort of like the dried “water” in the little packets that fooled some people. Maybe still does?

  3. jed says:

    I use a Brita pitcher. Seems to help. But that’s as far as I’m willing to take it. If I really want spring water, there’s a place I can drive to, not far, and fill up. Well, I assume it’s still there – haven’t been that way for quite a while.

    I used to be more picky about coffee too. Now I just get Folger’s, or sometimes something better. I have a nice burr grinder, but in the morning, really, I don’t want to listen to that.

  4. Joel says:

    Now I just get Folger’s, …

    Infidel!

  5. jabrwok says:

    I’m not a coffee drinker myself (please don’t shoot me!), but I got some of this for some coffee-drinking friends of mine, and they speak well of it.

  6. Joel says:

    I’ve heard a couple of favorable mentions, too. Never encountered it myself.

  7. Wyowanderer says:

    First, please accept my apologies if this post is too gross for your readership.
    Many years ago, I arrived at a campsite in the middle of the night- neat spot, right next to a creek, on what looked like a little peninsula. I parked the truck, and went about gathering a pot of water in the creek to make a little coffe before I turned in. That pot of coffee was excellent. Until morning, when I saw the carcass of a dead antelope laying upstream maybe 50 yards.
    I wonder if the purveyors of artisanal water get theirs from a similar source…

  8. MamaLiberty says:

    You boiled the water for the coffee, didn’t you? No worries mate. 🙂

    I remember one horse pack trip with something like that. We were supposed to carry all of our water, but that’s ridiculous in the High Sierras with water running everywhere (long ago, before current drought, of course.)

    We got into camp a bit late, and after taking care of the horses, putting up tents, etc. we were desperate for dinner, as well as coffee. One of the gals went well up stream and brought down several gallons of water, pouring it into the big “cowboy” coffee pot. We had dinner, then settled back to shoot the bull (both men and women in the outfit) and drink our coffee. We soon found it contained more than a few of those water skimmer bugs… nicely stewed to rags. Didn’t have any filters, and didn’t want to waste the coffee (tasted fine), so we just laughed and drank it. Next morning, we dumped the rest of the water in the buckets… and found a place where the water ran fast over stones and didn’t contain bugs… at least any we could see!

    Next trip I did bring a fine mesh screen filter… It was just the idea of drinking stewed bugs with our coffee. Not a big deal, but still… and I am very grateful we didn’t find a dead deer up there next morning. LOL

  9. Joel says:

    Next time tell your friend you always draw water from where it’s running fast, if you possibly can. Otherwise there’s no telling what’s living in it.

  10. MamaLiberty says:

    She got that message then… about 45 years ago. LOL No idea where any of those folks are now.

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