The settlement stems from the company’s free and award-winning mobile game “Bolt!” which came out in 2012 but is no longer listed in the iTunes store.
In the game, the fastest man alive, sprinter Usain Bolt, picks up gold coins as he races across the screen. He runs faster and gains fuel if he hits a Gatorade icon, but he slows down and loses fuel if he hits a water droplet.
The complaint alleges that Gatorade violated California consumer protection laws by making misleading statements about water, according to [California attorney general Xavier] Becerra’s office.
“Making misleading statements is a violation of California law. But making misleading statements aimed at our children is beyond unlawful,” Becerra said in a statement. “It’s morally wrong and a betrayal of trust.
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Scary Manifesto that keeps getting pushed down on the sidebar by filthy capitalism!
They say that Louis XIV had the inscription Ultima Ratio Regum cast into all the cannon of the French Army. It means "The Ultimate Argument of Kings," and that always struck me as one of the most honest and up-front things any ruler or would-be ruler ever said. "We can dress it up prettier than this, but when it comes down to the unvarnished truth this is what it's about: You'll do as I say or I'll send my goons to kill you."
I thought about that for a long time. If there's an ultimate argument, it seems only logical that there must be an ultimate answer. For years I thought the ultimate answer must be the bullets in my rifle, but it never seemed quite right. I've got bullets - he's got frigging Cannon Balls. I mean, if there were three hundred million rifles throwing bullets at him, then maybe. But we all know that's not going to happen. So if there's an ultimate answer to his ultimate argument, it sure as hell ain't bullets.
It finally came to me - and that's when I left the city, abandoned a goodly percentage of my goods, and gave all that was behind me a good, stiff Randian Shrug.
The ultimate answer to kings is not a bullet, but a belly laugh.
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Do you suffer from a lonely, unfulfilled, angst-driven existence? Do you often wish you could do something meaningful with your life, like end death or war or taxes, or maybe just read a really good book?
Then you need to buy the following novels immediately!
The Scroll of Jeremiah
The Last Faithful Man
Songs of Bad Men and Good