Early this morning, apropos of nothing whatsoever, I happened to go to the Amazon page on the smartphone. And Creepy Amazon Cookiebot naturally tried to upsell me a bunch of poorly-selected shit “inspired by your browsing history.”
Honestly, Amazon does not seem very good at this. Among a lot of hipster clothing I’d never be seen dead in and extremely irrelevant beauty products, their suggestions included like four dozen different versions of this very creepy thing…
I’ve seriously never tasted Red Bull in my life but that’s not the point – do these things do what I think they do? Do you buy these for $5 each, one for every regularly expended commodity, and then when you want more you just push this button and AMAZON AUTOMATICALLY SENDS YOU MORE???
Amazon Dash Button is a Wi-Fi connected device that reorders your favorite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected through the Amazon App on your Android or iOS smartphone during the set-up process.
Apparently that’s exactly what’s supposed to happen.
Does anybody really do that? Are you supposed to stick them on your fridge or something? What if your 5-year-old gets bored and pushes the button a hundred times to see what will happen? Will all your utility payment checks bounce as a trailor-load of Red Bull shows up in your driveway?
I don’t know – really, I’m completely at sea. But this seems like one of the worst ideas in the history of retail sales.